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How It Works Pricing Support About Blog Login Get Started Top 3 Posts How To Combat The Rising Cost of Web Traffic August 2, 2017 Are Your Facebook Lead Ads Working? Here’s How to Tell April 27, 2017 Take 2 Minutes To Ensure Your Facebook Lead Ads are GDPR Compliant May 23, 2018 Categories Ad Targeting (20) Advanced Lead Tactics (19) Budget Optimization (8) Email Marketing (36) Facebook Lead Ads (51) Facebook Tips (27) How To Guides (14) Landing Pages (5) Lead Ad Creative (29) Lead Nurturing (19) Leads Without Landing Pages (28) Opt-In Advertising (60) How It Works Pricing Support About Blog Login Get Started Advanced Lead Tactics , How To: Use Your Unsubscribed Email List April 27, 2023 / By Opt Intelligence Email marketing is a powerful tool. Your email database is owned by you, and while you rely on an Email Service Provider to deliver the email, it’s much less risky than being left to the whims of social media platforms. The only potential downside is that it can take time to build your list, and once someone unsubscribes, they are lost forever. Or are they? No, you cannot email your unsubscriber list. They have opted out, so all inbox action is off-limits. But what you can do is retarget them outside of the email inbox and try to entice them to opt-in again. We specialize in this type of advertising, which uses anonymized or hashed data to securely search for just those email addresses provided. In this case, it’s an unsubscribed list of emails. When a user on this list is confirmed, we can target them with a co-registration ad that makes it easy to subscribe to your email list right then and there. The old saying that it’s easier to keep a customer than to create a new one” applies here. These unsubscribers are familiar with you and easier to convert than someone brand new. Plus, you only pay for those confirmed opt-ins, making it a highly cost-effective way to keep your list engaged. Ready to get started? A free evaluation will set you up for success in targeting both new and returning subscribers to help build your email database. Read more 10 10 8 no comment Facebook Lead Ads , How a TikTok Ban Could Boost Your Email Engagement March 30, 2023 / By Opt Intelligence As TikTok comes under fire and faces a potential ban, Meta has responded with a removal of Reels incentives as they anticipate less competition. This has left social media creators scrambling to determine which platform to prioritize. Our guess? Meta will be victorious, but paydays may be smaller. Which leaves room for new content to crop up, and makes this the perfect time for you to bolster your social media presence. The threat of a TikTok ban is compressing creators, and therefore users and viewers, to other platforms. That means there are more active eyeballs on Facebook and Instagram than ever before. Which makes it the perfect time to start using these platforms. You’ll be able to achieve wider reach more quickly thanks to an influx of users. By removing some of the content bonuses and incentives, Meta has also left the door wide open for new creators. Many veteran creators will slow down posting without these lucrative bonuses, which means there will be less content competition. So it’s also the perfect time to start posting organic content. Consistent, organic content and strategic, targeted paid promotion will pay off big time (and in no time) on Facebook, at least in part thanks to the shift away from TikTok. Make sure to include lead generation ads in your strategy to grow your email list. And consider a multi-channel content strategy that pairs your email content with organic posts and boosts to drive your message home and increase engagement. Ready to get started? A free evaluation will set you up for success with lead generation ads on Instagram and Facebook . Read more 13 4 9 no comment Facebook Lead Ads , How To: Use Instagram Reels to Grow Your Email List February 27, 2023 / By Opt Intelligence Turns out, TikTok trends and Instagram dances can actually help build your email list. You just have to be willing to move fast, and occasionally get outside your comfort zone. Because while most marketing content can be planned in advance, much of the viral success of Reels relies on timing. It can be hard to predict what sound or idea will be next, but we’ve got a few tips to help likes, and email subscribes, go up. Be Timely and Trendy What sets Reels apart from the regular feed of Instagram is the discoverability. A user’s feed is curated by who they follow, but the Instagram algorithm surfaces Reels that it thinks a user might like, even if they are not following that account. There are a lot of ways to improve your reach and discoverability, but a major factor is timeliness. Reels are all about trends. Whether it’s a song, sound, dance move or challenge, there is always a new thing” that everyone is doing. The key is to catch it early and get creative about what works for your brand. They won’t all be a fit, but you have to act fast. Get Creative and Crafty Not only do you need to think fast, you’ve got to connect it to your brand and get it produced quickly. First, identify what seems like a brand fit. Dances may not be for you, but enumerating three reasons why” could be perfect. Then, determine your angle. Is this a customer centric post, or more insider? Is it funny, or serious? Third, get filming! This requires a phone and maybe a light. You need to move quickly, so let go of the idea of commercial shoots and editing. Add hashtags, post, and engage with those comments to watch the new leads roll in! Boost Your Best Content While you normally may focus on conversions with your ad buys, the KPI here is engagement. You want to see what is resonating with people and then give that some extra gas with a paid boost. This helps lift your overall account and will get you in front of highly engaged users. You should see a natural lift in email sign-ups from this, but to really take it to the next level you can strategically retarget these engaged users with an Instagram Lead Generation Ad. Ready to get started? A free evaluation will set you up for success with lead generation ads on Instagram and Facebook . Read more 12 9 9 no comment Facebook Tips , Three Easy Ways to Boost Facebook Engagement January 30, 2023 / By Opt Intelligence Facebook continues to be the 800 pound gorilla of social media. Everyone uses it (even if they don’t like to admit it). The site keeps adding features and content opportunities, each one geared towards gathering more data on users. And while users eat it up, scrolling, tapping and viewing for hours at a time, many brands see declining engagement as it becomes easier than ever to create content. Here are three ways you can keep eyeballs on your brand. Post to Stories Facebook loves to incentivize its new products, and Stories are it. Whether you cross-post from Instagram or keep it exclusive to Facebook, the site is known to reward consistent Story uploads with greater reach. Stories are easy to create, as users look for a natural, authentic and less produced or polished feel, so this is something you can start very easily and quickly. Utilize Lookalike Targeting Posting to Stories is a free, organic way to gain reach and engagement. If you are willing to invest a little bit of advertising spend, you can fast-track your engagement. First, create a custom audience of people who engage with your content already. Then create a lookalike audience of people like them. This will be your target audience. Finally, create an ad campaign with an engagement objective that targets this new lookalike. By optimizing to the engagement objective, with an audience highly likely to engage, you should see increased engagement quickly and efficiently. Run Lead Generation Ads If you are ready to invest in paid advertising on Facebook, lead generation ads can really level up your engagement. They are very easy to setup, and the entire form field lives within...